I’m a versatile marketing leader, creative head and brand building professional with a proven track record of scaling businesses and brand awareness. I’ve developed and executed small and large campaigns, regionally as well as internationally, and always exceeded expectations in terms of visibility, reach, and impressions.
In marketing it’s all about providing the right message for the right consumer at the right time and in the right place. My nose for storytelling and my ability to emphasize with target groups has never let me down: by leveraging products, athletes and key moments equally I managed to inspire and engage with consumers and significantly increase brand awareness for the brands I was working for.
A broad range of experiences within the international sports industry, working in various marketing positions for agencies, clubs and sporting goods suppliers, has made me an expertise in sports marketing and brand building.
I’m a curious traveler with an affinity for storytelling, who’s always looking for extraordinary ideas and solutions to provide for maximum results.
Good is never good enough.
Head of Marketing / Marketing Director
VfL Wolfsburg – Wolfsburg, Germany
Brand Marketing, CI/CD, E-Sports, Corporate Communications, CSR
General Manager
Dakhla Spirit Kite Camp – Dakhla, Western Sahara
Overall responsibility for kite hotel and camp
Head of Marketing
Under Armour Germany – Munich, Germany
Brand Marketing, Sports Mareting and PR for Austria & Switzerland
Marketing Project Manager
Odlo International – Hünenberg, Switzerland
Brand & Trade Marketing
Various Marketing Positions
HEAD Sport – Kennelbach, Austria
Product Management, Online Media Management, Social Media Management, Marketing & Communications
Marketing & Sales
IMG / International Management Group – Munich, Germany
Marketing & Sales for German football club TSV 1860 München