Four years after starting a cooperation with Chattanooga FC, VfL Wolfsburg decided to extend the ongoing partnership, taking it to the next level. Additional to the initial partnership VfL Wolfsburg was going to support the US club in its youth programs, player development, coaching education and would further help to bring back women’s football to Chattanooga.

But the big question was: how can we get people’s awareness for our doings and the great things that currently happen in Chattanooga? How can we gain visibility for our logo? Easy: just put in on the chest. So, VfL Wolfsburg became to official away kit sponsor for Chattanooga FC – a model of kit sponsorship, which at that point was unprecedented anywhere in the world of professional football.

And our plan worked out. The media attention we got for the press release and (little) social media campaign was just… wow! It even made the headlines of Germany’s biggest newspaper BILD.